Vintage Oregon Loganberries Crate Label 🍓 Oregon Fruit Products Co. Salem edwardian_era_print Lighter paper couldn't withstand the

Lighter paper couldn't withstand the repeated pressure of multiple press passes without distorting

a piece of graphic history — a small artifact of the visual culture of American retail in the Eisenhower years

And in 1950

So: a genuine pre-war to wartime eastern produce label

Vintage Oregon Loganberries Crate Label 🍓 Oregon Fruit Products Co. Salem edwardian_era_print Lighter paper couldn't withstand theEver Wonder Why a Fruit Crate Label Could Stop a Warehouse Buyer Cold? Picture a produce auction floor sometime in the middle of the last century stacks of wooden crates rising to the rafters, buyers walking the aisles fast, looking for something, anything, that catches the eye before they've even tasted what's inside. That's the whole reason a label like this one exists. Long before a shopper ever picked up a can or a punnet of berries at the corner