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For years, the number has linked Gary's Tackle Box, the modest fishing shop Simpson manages in Gainesville, Florida, with Springfield-based retail behemoth Bass Pro Shops
However, it's a bit of a dirty secret in the bike and ski industries that that yellow sticker causes people to buy helmets because Mips is a really successful marketing story (ditto similar systems), but it's still not 100% true
Its 350W motor reaches 20 mph with three levels of pedal assist, while the 36V 10.4Ah battery provides a range of 22-40 miles
The lack of a supportive waist belt and load lifters makes it feel a bit awkward when fully loaded, especially on longer trails
