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NYPD and FDNY gear are still selling strong, according to Lloyd Haymes, vice president of licensing for NYC Marketing, the city agency behind the effort.But he said new apparel, like the gently frayed Sanitation cap and faded T-shirts with old-fashioned taxicabs across the chest, tap into a different consumer base that seems to be drawn to a more subtle, "authentic New York.""There's a chance to make it this underground style brand, kind of like, 'You don't know how cool Sanitation is, but I do,"' Haymes said.We think they should broaden the fashion line and call it the Garbage Collection.
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