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Planning The night before, we prepped our plan
Allison Butula, Herschels Social Media Manager expounds on Herschels marketing strategy, noting that the company [doesnt] buy traditional media advertisements, so when we are releasing a new product line or partnership its all done online through our social networks and media partners. Butula elaborates that the approach Herschel uses is to share stories from real individuals as its main tactic in spreading brand awareness rather than using calls-to-action such as shop and buy
They also have a broken glass series, and my new favorite the C-Eye Skin Series, that comes in a mullet, pinfish and pilchard patterns
Also of interest is the range of tooling needed to produce the reel
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